Unidesk 1.0 released. Super. What’s next?
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That’s a great question; one that I love to discuss. My last few months have been filled with roadmap meetings with our partners, customers, prospects, industry experts, and analysts. Amazing. Useful. Fun.
But, it’s not enough.
This morning, as I sat in our SCRUM demo (where our software engineers demo completed software) to review the advances in our early autumn release, I started to wonder how I could communicate our progress on completed features to our partners and customers. There are some great features coming soon, but for those whom we haven’t had the pleasure of meeting with in the last few months … well, you may not know what’s coming. I hope you like market-changing features.
Personally, I don’t like to be surprised by software.
Which is why I want to augment the way we share our internal progress and gather feedback from our community.
And to do that, I need your help.
Tell me: What companies have you seen effectively communicate short term roadmaps and intra-release progress? Who can I emulate to implement a frequent roadmap communication to the community? What did they do?
What companies have great feedback loops? Who gives you an effective way to request features and acts on them? How do they do it?
We’ve ruled out emailing ‘newsletters’. I don’t want to Spam you. But, would you use a feature request system? Would you use an online ‘Forum’? It seems so … 00’s. A lot of the ones on software sites have crickets chirping.
How about a private Twitter feed for customers & partners? Can you request a feature in 140 chars or less? I bet I can describe ones we are building :)
Share your opinions and ideas so we can best serve you! Send them to me nreineke (at) unidesk.com or direct message (DM) me on Twitter @NicoleReineke.
-Nicole Reineke
Director of Product Management, Unidesk
BTW: if you want in on a Roadmap conversation, and I haven’t already contacted you, then reach out. Send me a note, DM me, call me, because a large portion of our roadmap is based on your feedback, and we’re already planning out our winter release.
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Comments
If I have seen someone do a good job of this (in public), I don't remember it. Evernote's product updates category on their blog comes the closest - but it is still post-launch, not pre-launch.
I wonder if this approach is better suited to B2C, just based on the % of people who engage (vs. read).
Discussion of features post-launch, I think, has more product marketing value than product management value. But DEFINITELY has value. Since Evernote's main competition is OneNote, I suspect they could publish the same articles pre-launch, without undermining their position competitively. I'd be stunned if OneNote could preempt them on anything. Having discussions about the problems customers face (as super-ordinate to the solutions Unidesk proposes) would be awesome for product managers. I love that you're trying to do this, and wish I could point you at an example of someone (especially B2B) doing this well. Would also be nice to see interaction around the problems that buyers believe that their users face.
Great question / thought provoking post!
Scott (@sehlhorst on the Twitters)
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